Adam finds himself disagreeing with the speaker who has come to talk his class about why they should start buying more locally produced foods as he thinks the speaker is very pretentious and is coming off like he thinks he is better than others because of his food decisions. Adam was most likely using what strategy to make his decision?
a. liking heuristic
b. evaluation of the message strength
c. credibility heuristic
d. consensus heuristic
a. liking heuristic
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With their rules on speaking, speech communities most closely resemble ______.
a. generational divides b. political correctness c. national or ethnic culture d. the encoding process
One of the advantages of using a warning that specifies the topic and position over a warning that does not is:
a. it allows for anticipatory counterarguing b. it makes the issue more salient for the audience c. it provides more of a lag time between the warning and the message d. it stimulates issue relevant thinking
Although we don't always pay attention to them, we are exposed to media messages more than two-thirds of our waking hours
Indicate whether this statement is true or false.
In examining the relationship between the frequency of instructor immediacy behaviors and student perceptions of instructor credibility. The correlation coefficient that you calculated was r = .456. What would the coefficient of determination tell you about this tested relationship?
a. There is a moderate inverse relationship between frequency of instructor immediacy behaviors and student perceptions of instructor credibility. b. There is a moderate positive relationship between frequency of instructor immediacy behaviors and student perceptions of instructor credibility. c. 46% of the variation of students' perception of instructor credibility can be predicted by knowledge of the instructor's immediacy behaviors. d. 21% of the variation of students' perception of instructor credibility can be predicted by knowledge of the instructor's immediacy behaviors.