Multibranding refers to a branding strategy in which a firm ________.
A. produces products but sell them under the brand name of a wholesaler or retailer
B. uses one name for all its products in a product class
C. gives each product a distinct name when each brand is intended for a different market segment
D. uses different brand names for the same product across multiple countries
E. contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications
Answer: C
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The list of elements from which a sample is selected is called ____________
Fill in the blank(s) with the appropriate word(s).
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A) real property B) professional services C) employment D) the sale of goods