The makers of the new Adobe automobile are sick and tired of TV commercials that rely on images of sex and life in the fast lane to sell cars. Besides, they believe that if their commercials simply present the true facts about why their car is the best on the market, potential buyers are more likely to develop a long-lasting preference for the Adobe. According to the elaboration likelihood model,
this approach exemplifies the
a. central route to persuasion.
b. peripheral route to persuasion.
c. autonomic route to persuasion.
d. somatic route to persuasion.
A
You might also like to view...
The tendency to focus on just one feature of a problem while neglecting other important aspects is referred to as
a. assimilation. b. centration. c. object impermanence. d. reification.
Lori thought she heard a gunshot while she was out walking but discovered it was only a car down the street backfiring. As she continued on her walk her heart stopped racing and her blood pressure returned to normal. Lori's blood pressure and heart rate returned to normal levels due to activity within her:
a. somatic nervous system b. parasympathetic nervous system c. sympathetic nervous system d. cerebellum
Which sleep stage is characterized by theta brain waves and typically lasts from one to seven minutes?
a. ?stage I b. ?stage II c. ?stage III d. ?stage IV
The higher the value of a heritability estimate is, the stronger the environmental influence on that trait or behavior
Indicate whether the statement is true or false