Which is the combination of dimensions of countries where comparative advertising is least accepted?
a. masculine/individualistic
b. masculine/collectivistic
c. feminine/individualistic
d. feminine/collectivistic
d. feminine/collectivistic
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Which of the following strategies is suggested to help build strong interpersonal business relationships?
A. Spend time in conversations strictly pertaining to business concerns or topics and avoid personal discourse. B. When you will be having ongoing contact or doing repeat business, follow the customer's lead. C. Share confidential information about the organization in order to build trust and respect. D. Assume a quicker familiarity with people from different cultures.
A ________ is the joining of two firms in order to form a third company in which the equity is shared.
A. majority interest B. joint venture C. minority interest D. product extension merger
Weaker brands can collect a price premium from customers over a stronger brand.
a. True b. False
Activities of the investment banker include
A) assuming the risk of selling a security issue. B) providing advice to firms issuing securities. C) selling new securities to the ultimate investors. D) all of the above