Channel systems in which the various channel members make little or no effort to cooperate with each other are called ________ systems.
A. administered channel
B. direct-to-customer channel
C. traditional channel
D. franchising
E. vertically integrated
Answer: C
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An appreciation in the value of the U.S. dollar against the British pound would tend to
a. discourage the British from buying American goods. b. discourage Americans from buying British goods. c. increase the number of dollars that could be bought with a pound. d. discourage U.S. tourists from traveling to Britain.
IBM utilized the RONIN, Corporation to conduct international research to capture trend data on mainframe computing. Which of the issues below is not one of the international marketing issues encountered by RONIN while conducting new research?
A) issues as accurate translation B) receiving consistent results across countries and languages while rapidly turning results around. C) They must make sure they have been objective throughout all phases of the marketing research process. D) They must also communicate that results are representative only for specific countries, not for entire regions.
One of the three aspects of networks that shape power is tie content. Define the "content" and describe the concept.
What will be an ideal response?
A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a reward program
Indicate whether the statement is true or false