If you were conducting a research strategy on the marketing required for an Olympic host city,
what information source would be the best choice?
A. Library catalog
B. Interview
C. Government document
D. Electronic database
D
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Campaign communication goals first must have which one of the following sets of characteristics?
a. They need to be measurable and cost-effective. b. They need to be executable and measurable. c. They need to be based on organization’s priorities. d. They need to be relatable to target audiences.
When developing presentation aids, you should
a. make them easy to see. b. make them complex. c. use exciting aids even if they are a little dangerous. d. choose the type of aid that is easiest to prepare.
According to Solomon Asch, impression formation happens when you apply the perception process to others
Indicate whether the statement is true or false.
Handouts can be useful to help listeners remember your information.
a. True b. False