Fevor Inc. and Linvar Inc. are firms operating within the same industry. Fevor responds to customer complaints after its customers communicate their problems. However, Linvar does not wait for its customers to complain. Instead, the company monitors customers' online activity, collecting big data from social media, learning what problems exist, and resolving them before complaints come in. Which of the following can be best concluded from this scenario?
A. Fevor Inc. follows a reactive approach, while Linvar Inc. follows a proactive approach to customer service.
B. Linvar Inc. focuses on retaining existing customers, while Fevor Inc. focuses on damage control.
C. Fevor Inc. focuses on retaining existing customers, while Linvar Inc. focuses on damage control.
D. Both companies utilize a proactive approach to customer retention.
E. Fevor Inc. follows a proactive approach, while Linvar Inc. follows a reactive approach to customer service.
Answer: A
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