Explain why mobile marketing has recently become so popular.
What will be an ideal response?
Answers will vary.There are several reasons for the recent popularity of mobile marketing; much of the growth in social media lies in new platforms that include the multitude of smartphones and tablets. First, an effort to standardize mobile platforms has resulted in a low barrier to entry. Second, especially given mobile marketing's younger audiences, there are more consumers than ever acclimating to once-worrisome privacy and pricing policies. Third, because most people carry their smartphones with them at all times, mobile marketing is uniquely effective at garnering customer attention in real time. Fourth, mobile marketing is measurable. Metrics and usage statistics make it an effective tool for gaining insight into consumer behavior. Fifth, in-store notification technology such as Apple's iBeacon can send promotional messages based on real-time interactions with customers. Finally, mobile marketing's response rate is higher than that of traditional media types like print and broadcast advertisement.
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According to ______, all organizations are unique, and subject to internal and external environmental influences that can affect their efficiency.
A. chaos theory B. open systems theory C. network theory D. closed system theory
In deciding whether to drop its electronics product line, a company's manager should ignore ________.
A) the variable and fixed costs it could save by dropping the product line B) the revenues it would lose from dropping the product line C) the effect of dropping the electronics product line on the sales of its other products D) the amount of unavoidable fixed costs
Which situation best illustrates "self-awareness"?
a. Marcia asks David why he feels so strongly about the position he is taking. b. Alicia tries to persuade Marilyn to accept her proposal to settle their dispute. c. Ellen challenges Theresa that she is not as forthcoming with information as she could be. d. Flora tells Mae that she is not "in love with" her proposal and asks whether Mae has a better proposal to offer.
The operational parameter concerned with the number of units completed per unit time (such as per week or per month) is
A) production rate. B) workforce. C) overtime. D) backlog.