List and briefly describe five of the functions of public relations mentioned in your book

Question

What will be an ideal response?

Answer 1

Any five of the following:
• Writing–the fundamental public relations skill, with written vehicles from news releases to speeches and from brochures to advertisements falling within the field's purview.
• Media relations–dealing with the press is another frontline public relations function.
• Social media interface–creating what often is the organization's principle interface with the public: its website, as well as creating links with social media options, such as Facebook, Twitter, YouTube, and the rest. Also important is monitoring the World Wide Web and responding, when appropriate, to organizational challenge.
• Planning–of public relations programs, special events, media events, management functions, and related tasks.
• Counseling–in dealing with management and its interactions with key publics.
• Researching–of attitudes and opinions that influence behavior and beliefs.
• Publicity–the marketing-related function, most commonly misunderstood as the "only" function of public relations, generating positive publicity for a client or employer.
• Marketing communications–other marketing-related functions, such as promoting products, creating collateral marketing material, sales literature, meeting displays, and promotions.
• Community relations–positively putting forth the organization's messages and image within the community.
• Consumer relations–interfacing with consumers through written and verbal communications.
• Employee relations–communicating with the all-important internal publics of the organization, those managers and employees who work for the firm.
• Government affairs–dealing with legislators, regulators, and local, state, and federal officials–all of those who have governmental interface with the organization.
• Investor relations–for public companies, communicating with stockholders and those who advise them.
• Special publics relations–dealing with those publics uniquely critical to particular organizations, from African-Americans to women to Asians to senior citizens.
• Public affairs and issues–dealing with public policy and its impact on the organization, as well as identifying and addressing issues of consequence that affect the firm.
• Crisis communications–dealing with key constituent publics when the organization is under siege for any number of urgent situations that threaten credibility.