In comparison with unstructured information, semi-structured information ________
A) is more difficult to break down
B) has no inherent order
C) is easier to query and aggregate
D) is more difficult to link together
C
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Many companies view their CIFs as a key source of:
A) marketing strategy. B) competitor analysis. C) competitive advantage. D) supplier analysis.
An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation
A) occasion B) geographic C) income D) benefit E) psychographic
Which statement concerning vending machines is correct?
a. Over 95 percent of vending machine sales involve hot and cold beverages and food items. b. Eighty-five percent of vending machine sales involve cigarettes. c. There has been significant growth in the sale of items priced above $5.00 in vending machines. d. Most vending machines are equipped with dollar bill changers.
Discuss the process of trending survey data.
What will be an ideal response?