Which of the following statements about the problem-solving model is true?
A. Customers always know how to explain their problem well.
B. Customers often feel ownership for the solution when a problem is solved jointly.
C. Customers rarely have a solution in mind to offer when they seek to redress their grievances.
D. Customers never want someone to be responsible.
Answer: B
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The creation of the European Union has benefited marketers wanting to enter Europe because they now have access to a homogeneous market consisting of 27 countries
Indicate whether the statement is true or false
Office Max's "Elf Yourself" campaign is an example of
A) a successful in-store coupon program. B) a traditional advertising strategy. C) an unsuccessful MPR effort. D) a personal selling tactic. E) viral marketing.
UBS, a bank based in Switzerland, has received a subpoena from the IRS for the bank records of 52,000 U.S. citizens. The IRS alleges that the U.S. taxpayers hid money in UBS accounts for the purpose of avoiding paying taxes. UBS had created a program
that recruited tax advisers and their clients under the guise that they could protect their funds from the IRS. Swiss law prohibits banks, under privacy rights, from disclosing information about their customers and their accounts. However, the IRS has obtained a subpoena for the records and a federal judge has issued it because UBS is soliciting business in the United States. One banking minister in Switzerland has indicated, however, that Swiss privacy laws do not apply when there has been fraud. Evaluate the ethics of UBS as well as their customers. If you worked for the bank, would you release the information? Would you place your money in Swiss accounts?
Mike is dying of AIDS and knows it, but does not tell his agent when applying for life insurance. The contract is issued and Mike dies three years later, at which time the insurer learns of Mike's condition. In this case the insurer must:
A) pay the face of the policy to the beneficiary B) return all premiums plus interest C) return all premiums without interest D) pay the beneficiary, but the insurer can then subrogate against the insured's estate