Suppose that a mass media researcher wants to compare average time per day of TV viewing and newspaper reading in a group of college students. However, this researcher used a different instrument (5 point Likert scale for TV viewing & 7 point Likert scale for newspaper reading). What statistic would be appropriate to compare the average score of these media behaviors?
a) Standard deviation
b) Z-score
c) Histogram
d) Chi-square
B
Communication & Mass Media
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