Which of the following is a similarity between the psychological factors motivation and learning?
a. They can be explained by Maslow's hierarchy of needs.
b. They are social factors that have an impact on the consumer decision-making process.
c. They can be affected by a person's environment because they are applied on specific occasions.
d. They are influenced by personal characteristics, such as gender and age.
ANSWER: C
Psychological factors include perception, motivation, learning, and beliefs and attitudes. Unlike the other three influences on consumer behavior, psychological influences can be affected by a person's environment because they are applied on specific occasions.
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