Apple is known for product innovation and the creation of products that meet needs consumers didn't realize they had, such as using an iPad to easily access the Internet, read books, and play games. In order to develop and deliver products to consumers that are high in value and successful, the firm implements a variety of ________ activities in order to stay abreast of consumer trends and preferences, and to determine the potential for success of new products.
A. econometric analysis
B. competitive intelligence
C. marketing research
D. employee engagement
Answer: C
You might also like to view...
Identify by marking an X in the appropriate column, whether each of the following items would likely serve as a source document. The first one is done as an example ??YesNoEx.Credit card?Xa.Credit card receipt??b.Purchase order??c.Invoice??d.Balance sheet??e.Bank statement??f.Journal entry??g.Telephone bill??h.Employee earnings record??
What will be an ideal response?
Which of the following is not a typical accounting cycle?
a. Revenue. b. Inventory. c. Cash. d. Internal Controls.
Interest costs are included in the cost of an asset in conjunction with
a. long-term assets being purchased. b. long-term assets acquired for speculative purposes. c. long-term assets being constructed. d. natural resources and intangible assets.
Which of the following is/are elements of a derivative?
a. Many derivatives require no initial investment, that is, no initial cash payment to the counterparty. b. A derivative may have zero initial cost, but potentially large positive or negative fair values later. c. Both U.S. GAAP and IFRS require that firms record derivatives at their fair values on the balance sheet date. d. The firm usually acquires a derivative by exchanging promises with a counterparty, such as a commercial or investment bank. The exchange of promises is a mutually unexecuted contract. e. all of the above