Which of the following statements is true of a supercenter?
A. It offers a small range of everyday and impulse products at easy-to-access locations with long hours and quick checkout.
B. It is a producer-owned store that sells directly to the public at a huge discount.
C. It sells a wide selection of merchandise within a narrow category.
D. It sells a complete selection of food and general merchandise at a steep discount in a single enormous location.
Answer: D
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The product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________
A) service warranty cost B) out-of-pocket cost C) life-cycle cost D) facilitating services cost E) value-augmentation cost
A company offering local telecommunications service combines resources with an international company that manufactures digital switching equipment to research a new type of telecommunications technology. This is an example of
A. divestment. B. joint diversification. C. global integration. D. strategic alliance.
When a subsidiary is not consolidated, it is accounted for as an investment on the parent's balance sheet
Indicate whether the statement is true or false
Berman Electronics, a chain of appliance stores in North America, caters to a wide range of customers. It has a marketing organization in which different operational specialists head different marketing activities
Berman Electronics is a(n) ________. A) customer management organization B) niche marketer C) early adopter D) functional organization E) laggard