Marketers monitor the technological environment. How can changes in technology impact marketing communication strategy? Provide at least two examples
What will be an ideal response?
Technological developments in media and communications affect the methods marketers may use to deliver the brand message. Continuing innovations in Internet applications represent huge technological change in marketing. Consumer can shop online for just about any product from just about anywhere at just about any time. Additionally, consumers and marketers can use social media such as Facebook and Twitter to have two-way communication about products.
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The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense
A) mobile B) counteroffensive C) preemptive D) contraction E) flank
A stock dividend will cause a decrease in the total number of shares issued and outstanding
Indicate whether the statement is true or false
Which of the following is NOT one of the types of "evidence" that will persuade?
A) facts B) emotions C) personalizing D) activity
An accountant is not liable for a false statement that affects the price of a security if the buyer or seller of the security knew the statement was false
Indicate whether the statement is true or false