Downward communication refers to the flow of information from
A) the company to customers.
B) lower to higher organization levels.
C) people inside the organization to external parties.
D) operational to strategic managers.
E) supervisors to subordinates.
E) supervisors to subordinates.
Downward communication refers to the flow of information from higher to lower levels in the organization's hierarchy. Examples include a manager giving an assignment to an assistant and a supervisor making an announcement to subordinates.
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