In marketing experiments, the independent variables of interest, sometimes called the marketing ________, are often one or more of the marketing mix elements.
A. causalities
B. forces
C. actions
D. factors
E. drivers
Answer: E
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With reference to the six-category scale, a consumer satisfaction index (CSI) of 20 denotes that the customer is ________
A) dissatisfied B) satisfied C) very satisfied D) somewhat dissatisfied E) somewhat satisfied
When _____ a software package, the buyer gains several benefits such as immediate system availability, high quality, low price, and available support.
A. outsourcing B. licensing C. commissioning D. developing
What should the salesperson focus on to differentiate ShipNow's product from other shipping services?
A) varying shipping speeds available to ShipNow customers B) ShipNow's lower than average prices for equally fast shipping speeds C) ShipNow's Internet tracking of packages through the company Website D) auxiliary products that ShipNow sells, like boxes, envelopes, and packing tape E) the added value the salesperson creates by making the shipping process easy for the customer
Unidyne Corporation is currently planning the production of red dye number 56 for the next four months. Production and handling costs, as well as production and storage capacity, vary from month to month. These data are given in the table below. Production and holding costs are in $1000s per batch, and production levels and storage capacities are in batches. Holding costs are based on inventory on hand at the end of the month. The number of orders for batches the sales department has received over the four-month period is also given.
Unidyne does not wish to have any inventory of the dye at the end of May. Its current inventory is two batches. Determine a production schedule for the next four months.