Which is associated with traditional marketing rather than guerilla marketing?
A) measure success by sales
B) measure success by profits
C) based on psychology and human behavior
D) aims messages at individuals and small groups
A
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Pamela applies for a life insurance policy with Forever Young Insurance Company. When completing the application form about past surgeries, Pamela forgot about a past outpatient surgery when she had an infected hang-nail removed and her toe treated. One year after issuing the policy, Pamela died suddenly from a brain aneurysm. Forever Young denies payment under the policy based on
misrepresentation. If Pamela's sister, Paula, sues Forever Young, she will most likely a. win, because once an application has been accepted, an insurer may not use a misrepresentation on the application to avoid liability. b. win, because Pamela's misrepresentation was not a material fact and did not increase Forever Young's risk in insuring Pamela's life. c. lose, because Pamela's application contained a misrepresentation of material fact. d. lose, because an insurer can always use any misrepresentation on an application to avoid paying.
In choosing a location, a primary consideration for a multinational corporation investing in a foreign country would be a decision based on:
A. business ethics. B. operating norms. C. corporate culture. D. specific locale.
The sale of shares in a closed corporation is similar to the sale of a sole proprietorship because:
a. the shares are traded on the open market b. numerous shareholders make transfers difficult c. determining a market value of the asset may be difficult d. government approval is necessary for a transfer e. duration is an important issue
The classification of student class designation (freshman, sophomore, junior, senior) is an example of a(n)
A. nominal random variable. B. interval random variable. C. ordinal random variable. D. a parameter.