All direct marketers must make two basic strategy decisions. The first is the extent to which they will use direct sales. The second is:
A. the frequency of customer feedback that they will require.
B. the extent to which they will require the medium of marketing to be interactive.
C. the extent to which they will need marketers' representatives to sell to customers directly.
D. the balance they will need between personal selling and telemarketing.
E. the extent to which they will use direct-response advertising.
Answer: E
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