Critics of the RFM approach claim that this methodology is:
a. Less likely to be used successfully in predictive and prescriptive analytics.
b. Fails to indicate anything about the propensity of a prospect to respond to marketing stimuli.
c. It simply shows who purchased from the company in the past.
d. All of the above
D
You might also like to view...
Which dimension of personality from the Big Five model focuses on being thoughtful, organized, responsible, and achievement-oriented?
A. agreeableness B. conscientiousness C. neuroticism D. extroversion
Introducing a new product into the market is called ________
A) test marketing B) new product development C) experimenting D) commercialization E) marketing development
A U.S. wool producer that wanted to export its product to Europe could use a selling agent or a merchandise broker
Indicate whether the statement is true or false
Discuss the various contracts that must be in writing to be enforceable
What will be an ideal response?