A product mix refers to
A. a specific product SKU that has a unique brand, size, or price.
B. all of the different product lines offered by an organization.
C. a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
D. the variations within a product class.
E. the entire product category or industry.
Answer: B
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What will be an ideal response?
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