Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?
A) You can use any person's image as long as you don't imply they are endorsing your product.
B) Marketing and sales messages are not considered binding contracts.
C) Marketing messages aimed at children under the age of 13 are subject to special rules.
D) Marketing messages can imply deceptive claims but cannot make an outright statement of the claim if it is untrue.
E) Offering a money-back guarantee is considered support for a claim.
Answer: C
Explanation: C) Marketing messages and websites aimed at children are subject to special rules. For example, online marketers must obtain consent from parents before collecting personal information about children under age 13. To use an image of a person, they have to be public figures.
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