The audience's educational level is a factor related to

A) demographics.
B) culture.
C) perception.
D) psychology.
E) reference groups.


A

Communication & Mass Media

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Social cognitive theorists give the label ________ to the special form of imitation in which observers do not exactly copy what they have seen but make a more generalized, still-related response.

A. behavioral hierarchy B. identification C. modeling D. vicarious reinforcement

Communication & Mass Media

This Grunig and Hunt model was referred to as "scientific persuasion."

A) two-way asymmetrical model B) two-way symmetrical model C) communication model D) press agentry model E) public information model

Communication & Mass Media

This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message

A) N-Step Theory B) Magic Bullet Theory C) Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory

Communication & Mass Media

Within the first ______ of their response to the crisis, Louisiana realized more than three million impressions.

A. 2 days B. 2 weeks C. 2 months D. 4 months

Communication & Mass Media