The audience's educational level is a factor related to
A) demographics.
B) culture.
C) perception.
D) psychology.
E) reference groups.
A
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This Grunig and Hunt model was referred to as "scientific persuasion."
A) two-way asymmetrical model B) two-way symmetrical model C) communication model D) press agentry model E) public information model
This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message
A) N-Step Theory B) Magic Bullet Theory C) Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory
Within the first ______ of their response to the crisis, Louisiana realized more than three million impressions.
A. 2 days B. 2 weeks C. 2 months D. 4 months
Social cognitive theorists give the label ________ to the special form of imitation in which observers do not exactly copy what they have seen but make a more generalized, still-related response.
A. behavioral hierarchy B. identification C. modeling D. vicarious reinforcement