How can answering the question “How do I want to end up?” guide your writing to support your client’s brand positioning?
What will be an ideal response?
Being strategic about your writing gives you a course of action to confidently follow. Your writing may seek to inform, impress, influence, and/or persuade. These objectives support various goals, for example publicizing, building relationships, reinforcing a brand, resolving crises, generating votes, or attracting investors. By keeping what you want to achieve at the forefront, you can proceed with a conscious plan to get there.
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A family having access to watching news on television versus getting their news from a newspaper is an example of ______ and ______ from the model of media and the social world.
A. users; technology B. technology; industry C. content; technology D. industry; content
With this kind of music the listener often tunes out the message
a. reggae b. R&B c. country d. current e. jazz f. loud
Which of the following magazines featured the risqué pinup art of Alberto Vargas and George Petty?
A. Playboy B. Maxim C. Harper’s D. Esquire
Which of the following statements best defines people-oriented listeners?
a. They focus on the feelings their conversational partners may have about what they are saying. b. They focus on the ultimate point a speaker is trying to make. c. They focus on and evaluate the facts and evidence. d. They prefer brief and hurried conversations and often use nonverbal and verbal cues to signal that their partner needs to be more concise.