Which of the following information should be included at the beginning of a research report?
a. A brief explanation about the research design
b. A clear, concise statement of the research objectives
c. A detailed discussion on the methodology employed
d. A short discussion on the major findings in the research
ANSWER: b
While presenting a marketing research report, it should begin with a clear, concise statement of the research objectives, followed by a complete but brief and simple explanation of the research design or methodology employed. A summary of major findings should come next. The conclusion of the report should also present recommendations to management.
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