What was a common publicity technique used by P. T. Barnum?

a. donating circus proceeds to needy local charities
b. providing gifts to reporters for positive news articles
c. staging controversial events to gain news coverage
d. distributing pamphlets about his circus to the press


c. staging controversial events to gain news coverage

Communication & Mass Media

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What component in the communication elements model is NOT usually immediately present in mass

communication? A) sender B) message C) channel D) feedback

Communication & Mass Media

Which of the following statement(s) is/are true regarding the muckraking movement in America?:

a) The Progressive Era muckrakers were distinguished from earlier writers of exposure by their reach—their nationwide character and their capacity to draw national attention; b) Their work contributed to the growth of public relations; c) Their work proved very profitable for magazine publishers; d) They typically offered no solutions to the problems they were writing about; e) all of the above.

Communication & Mass Media

A speech that sets the tone and generates enthusiasm for the topic of a conference or convention is called a _________________________.

a. keynote address b. commencement address c. commemorative address d. tribute speech

Communication & Mass Media

Identify and explain the benefits that are often denied by federal law to couples who are not legally married.

What will be an ideal response?

Communication & Mass Media