Marcus tells his best friend about issues he is having with his new startup. He is about to close the business because he has been rejected for funding twice. His friend reminds Marcus that he often gives up just before the big win. He reminds him of similar situations and how trying a little longer would have paid off or did pay off. What advantage to social networking can Marcus benefit from in this situation?
a. career support
b. personal feedback
c. confirmation
d. acceptance
b. personal feedback
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A measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items is called ________
A) coefficient alpha B) coefficient beta C) coefficient gamma D) coefficient theta E) splitting consistency
The statement, "The black, rectangular Intech ThinkPad has a red tracking ball and a multicolored Intech logo set at 35 degrees in the lower right corner," is an example of a(n):
A. product advantage. B. segmentation variable. C. product feature. D. market need. E. product benefit.
Which of the following statements regarding the operating cycle of a merchandising company is not true?
A. The operating cycle begins with the purchase of merchandise. B. The operating cycle is shortened by credit sales. C. The operating cycle can vary in length among different merchandising companies. D. The operating cycle sometimes involves accounts receivable. E. The operating cycle ends with the collection of cash from the sale of merchandise.
Launching a preemptive strike type of offensive strategy entails
A. threatening the rival's overall survival in the market. B. using hit-and-run tactics to grab sales and market share away from complacent or distracted rivals. C. weakening the rival's resolve. D. moving first to secure advantageous competitive assets that rivals can't readily match or duplicate. E. sapping the rival's financial strength and competitive position.