Discuss the impact that social media has had on the strategy for promotion.

What will be an ideal response?


Electronic word of mouth is particularly important to consumers staying abreast of trends. Blogs and online news sites play an essential role in propagating electronic word-of-mouth communications about everything from gossip to politics to consumer goods. They provide consumers with information on trends, reviews of products, and other information on what is new, exciting, and fashionable for consumers. These sites have become so influential in introducing consumers to new products and shaping their views about them that marketers are increasingly monitoring them to identify new trends; some firms have even attempted to influence users' votes on their favorite items. Marketers must increasingly court bloggers, who wield growing influence over consumer perception of companies, goods, and services.Social media has been used successfully for promotion through viral marketing. Viral marketing is a strategy to get consumers to share a marketer's message, often through e-mail or online video, in a way that spreads dramatically and quickly. 

Business

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According to Employee Retirement Income Security Act (ERISA), employees whose contributions are vested meet the requirements to receive a pension at retirement age.

Answer the following statement true (T) or false (F)

Business

How can a leader create unified commitment on a team?

What will be an ideal response?

Business

Fatima and Hani form a partnership to cut lawns for a summer job. Hani does extra work in his spare time and paint a building earning $5,000. Fatima learns of the painting project and claimed a share of the money. Which of the following is TRUE?

A) Hani has to pay a share of the money to Fatima because they are partners B) Hani has to pay a share of the money to Fatima because he owes her a fiduciary duty C) Hani has to pay a share of the money to Fatima because the income of all partners has to be shared equally under The Partnership Act D) Hani does not have to pay any money to Fatima because painting is not part of the partnership act E) Hani has breached the contract with Fatima and will have to pay her $5,000 plus punitive damages

Business

One disadvantage of centralized placement is increased shipping costs from the distribution center to the customer

Indicate whether the statement is true or false

Business