Using symbols and names to communicate the qualities of a product is a function of what?
A) Awareness
B) Reintroduction
C) Product adaptation
D) Product extension
E) Branding
Answer: E
Explanation: E) Brands are designed to signal uniform quality and customers who try and like a product can return to it by remembering its name or its logo.
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Under the implied warranty of quiet enjoyment, a landlord:
A. can enter the leased property anytime as long as he or she does so quietly. B. may not interfere with any matter concerning the property. C. may not enter the leased property during the term of the lease. D. can enter the leased property during the term of the lease.
What technique is used by business firms to determine if their services are in line with the strategies and goals?
A. external audit B. portfolio analysis C. balanced scorecard D. stakeholder analysis
"To busy multitaskers who need help remembering things, Evernote is a digital content management application that makes it easy to capture and remember moments and ideas from your everyday life using your computer, phone, tablet, and the Web"
This is an example of a(n) ________. A) positioning statement B) statement of purpose C) order-routine specification D) vision statement E) product specification
Most persuasive business arguments involve establishing a problem or need, focusing on benefits, and anticipating objections
Indicate whether the statement is true or false.