To enter the German market, BDO, an international accounting company, purchased an existing accounting firm. BDO entered the German market through the use of:
A. contract marketing
B. direct investment
C. franchising
D. direct exporting
E. countertrading
Answer: B
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When a firm looks for new users in groups that might use a product but do not already use the product, the firm is using the ________ strategy
A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification
A company has earnings per share of $9.60. Its dividend per share is $0.50, its market price per share is $110, and its book value per share is $96. Its price-earnings ratio equals:
A. 10.0. B. 0.87. C. 1.15. D. 11.46. E. 19.2.
Which budget should be used to determine managerial effectiveness?
A) operational budget B) capital budget C) static budget D) flexible budget E) cash budget
A__________is the general level at which a company expects to sell a good or service
Fill in the blanks with correct word.