__________ credibility is a speaker's image or reputation before speaking to a particular audience

Fill in the blanks with correct word


Initial

Communication & Mass Media

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In well-planned strategic organizational communication, messages:

a. initiate with management. b. are the same for all stakeholder groups. c. are based on analysis of the environment. d. travel in one direction.

Communication & Mass Media

The Commission on Public Relations Education says

A) graduate degrees in public relations are worthless B) public relations education should focus solely on PR skills and problem-solving C) graduates should be responsible, flexible, and professionally oriented self-managers D) public relations and advertising education are part of a good marketing education E) it would be a lot more fun to run away and join the circus

Communication & Mass Media

Which of the following is NOT one of the ways for a speaker to establish common ground with an audience?

A) use good posture B) ask rhetorical questions C) use personal pronouns D) draw from common experiences

Communication & Mass Media

The messages sent by listeners to a speaker are called ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media