Describe Chobani's distribution (place) strategy.
What will be an ideal response?
From the beginning, Chobani pushed for distribution in major grocery chains/supermarkets in the conventional yogurt aisle located within their main dairy cases and not on specialty shelves, in health food stores, health food sections of these chains or in smaller, niche stores. By 2009, Chobani could be found in the main dairy cases of chains like Stop & Shop, BJ's, and Costco. Today, Chobani Greek Yogurt is widely distributed in both conventional and mass supermarkets, club stores, and natural food stores. On the horizon: growing distribution in convenience and drugstores. Chobani is also focused on educating food service directors at schools across the United States about Greek yogurt's health benefits for kids. By 2013, Chobani Greek Yogurt was sold nationwide in the United States, the United Kingdom, and Australia.
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The group development stage in which individuals test the leader's policies and assumptions as they try to determine how they fit into the power structure is the ______ stage.
A. forming B. norming C. performing D. storming E. adjourning
Which concept below can be defined as an effect that occurs when organizations fail to keep up with emerging innovations, putting themselves in danger of missing lucrative opportunities to capitalize on them?
A. net losses B. innovation sparcity C. organizational cultural lag D. idea extinction
Explain what is meant by a "combined guarantee."
What will be an ideal response?
________ prices are the prices that consumers consider reasonable and fair for a product.
Fill in the blank(s) with the appropriate word(s).