A consumer who consistently and repeatedly purchases the same brand is said to have:
A. brand loyalty
B. product equity
C. product loyalty
D. product repetition
E. store loyalty
Answer: A
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Using a statement in the buffer such as "So that you can more easily find the printer with the features you need, we are enclosing a brochure that describes all the Epson printers currently available" is an indication of what?
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