You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health. Citing an example from the text, what marketing initiatives would you suggest the company take?
What will be an ideal response?
Answers will vary, but should include that new advertising guidelines require marketers to produce food in reasonably proportioned sizes. Advertised food items must provide basic nutrients, have less than 30 percent of their total calories from fat, and include no added sweeteners. The advertising also cannot be aired during children's programming, and companies cannot link unhealthy foods with cartoon and celebrity figures. For example, the SUBWAY FRESH FIT FOR KIDS™ offerings meet the American Heart Association's criteria for a heart-healthy meal, since it includes lean protein, fruits, vegetables, grains, and milk, all for less than 500 calories. It has even partnered with Disney in a Star Wars-related TV ad promoting healthy children's meals.
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Which of the following is NOT a behavior or personal ability identified by individuals who described themselves as being satisfied with and functioning well in a foreign culture as being important to their success?
A. The ability to manage psychological stress B. The ability to communicate effectively C. The ability to establish interpersonal relationships D. The ability to perform the task they were assigned
Given the economic and political turmoil that took place in 1998, what bet would have earned John Meriwether and his team of arbitrageurs the highest profits?
What will be an ideal response?
According to the "80/20 rule," it is common to find that about 80 percent of a firm's business comes from only about 20 percent of its customers.
Answer the following statement true (T) or false (F)
What vital areas are typically evaluated in "scoring"?
What will be an ideal response?