How often should publications conduct readership surveys?

A. every week
B. every month
C. every year
D. every other year


D. every other year

Communication & Mass Media

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Communicating with one's manager is an example of ________ communication

a. downward b. horizontal c. upward d. diagonal

Communication & Mass Media

It is theorized that women tend to use language to create and maintain relationships whereas men tend to use language to achieve independence and status

A. True B. False

Communication & Mass Media

Choose the option that best completes this phrase: A speaker's credibility is determined by

A. his or her professional and educational background. B. how trustworthy and competent their audience perceives him or her to be. C. the extent of his or her research and preparation for the speech. D. whether or not the audience believes the speaker cares about them.

Communication & Mass Media

Disregard the broadcast rule: tell them what you are going to tell them, tell them, and then tell them what you told them. It's not good to be repetitive

Indicate whether the statement is true or false

Communication & Mass Media