How is marketing done via the Internet?

What will be an ideal response?


ANSWER: The use of the Internet to facilitate activities between organizations is called business-to-business electronic commerce (B-to-B or B2B e-commerce). This method of conducting business has evolved and grown rapidly throughout its short history. While social media is used for branding, it is also used to push out contentâ€"a tactic that has become increasingly important to B-to-B marketing. Content marketing is based on the idea of developing valuable content for interested audience membersâ€"namely through videos, white papers, e-mail newsletters, webinars, and blog postsâ€"and subsequently using e-mail marketing, search engine optimization, paid search, and display advertising to "pull" customers to a site.

Business

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A) monopoly B) oligopoly C) monopolistic competition D) perfect competition E) natural competition

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Japanese who give currency as gifts will typically wash the money before making the presentation. This is a(n) ________ in a nation of people who place high importance on cleanliness

A) custom B) demographic C) cultural value D) ethnocentric attitude E) extortion

Business

All of the following are examples of NGOs except ________.

A. Save the Children B. OECD C. CARE D. Oxfam

Business

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Answer the following statement true (T) or false (F)

Business