Discuss how tiering helps a leading U.S. market research agency better understand its customers
What will be an ideal response?
This agency uses the four-tier pyramid suggested by Zeithaml, Rust, and Lemon. Platinum clients are large accounts that are willing to plan a certain amount of research during the year and also able to commit to the timing, scope, and nature of the projects. They make capacity management easy and provide high margins because of the size of the projects. Gold accounts are similar, but represent a more price sensitive segment. These accounts are still fairly large, but unwilling to commit to a specified amount of work during the year. Iron accounts spend a moderate amount in research and commission work on a project-by-project basis. They seek the lowest price and often do not allow the research firm time to finish a quality job. Lead accounts request isolated, low cost projects, which are quick and dirty and often invite multiple bids on their business. These accounts also tend to be high maintenance, as they do not understand research well enough.
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Compare and contrast management and leadership.
What will be an ideal response?
Harriet manages a task force assembled to brainstorm ideas for improving patient safety in a hospital. They depend highly on the participation of all members for success since each member contributes a unique perspective that influences the quality of the suggestions for patient safety. Which of the following best describes the type of collective that Harriet manages?
A. work group B. work team C. assembly of individuals D. collaborative
Net working capital is equal to gross working capital minus depreciation
Indicate whether the statement is true or false
Payment of interest required only when earnings are made available from which to make a payment is characteristic of a(n) ________
A) floating rate bond B) income bond C) mortgage bond D) equipment trust certificate