Bentley is shopping for a new coat at Stein Mart and finds a North Face down jacket that he really likes. He knows that the North Face brand is considered to be high quality and that it's usually very expensive. He's pleasantly surprised to see the price-the "suggested retail price" is $199 and Stein Mart's price is $99. Bentley decides to purchase the coat even though it's a little more expensive than he originally thought he'd spend on the jacket. What type of pricing strategy is Stein Mart using to price the North Face jacket and other merchandise?
A. Comparison discounting
B. Price leaders
C. Special-event pricing
D. Odd-number pricing
Answer: A
You might also like to view...
The process of exploding the BOM results in a(n) ______________________________ requirements schedule
Fill in the blank(s) with correct word
In terms of planning promotions, consumers can be divided into the following categories, except:
A) promotion prone B) brand loyal C) price sensitive D) casual purchasers
Among the general statistical models, a(n) _____ model is the best-fit straight-line relationship between two variables, such as sales and the money spent on marketing.
A. exponential curve B. linear regression C. quadratic D. logarithmic statistical
The type of leadership orientation that would almost never pursue corporate social responsibility is ______.
a. traditional economist b. traditional leadership c. opportunity seeker d. integrator