For persuading the speech, the direct appeal involves:
A. Adoption
B. Deterrence
C. Discontinuance or continuance
D. All of these
Answer: D
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Which factor of credibility is probably the most important?
A) competence B) affect C) goodwill D) trustworthiness
What is the purpose of watchdog journalism?
A. gaining attention by stirring up controversy B. criticizing people with whom you disagree C. alerting readers to the newest trends D. guarding the public’s best interests
SELECT ALL THAT APPLY. A reporter trying to make sense of a new beat would get the most help from consulting ______.
A. marketing materials B. meeting minutes C. lunch receipts D. budget documents
Articulation errors such as saying "gonna" instead of "going to" can
A. make it difficult for listeners to understand. B. help to make a political speech accessible. C. cause the audience to feel excluded. D. be effective when speaking to the elderly.