For persuading the speech, the direct appeal involves:

A. Adoption
B. Deterrence
C. Discontinuance or continuance
D. All of these


Answer: D

Communication & Mass Media

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Which factor of credibility is probably the most important?

A) competence B) affect C) goodwill D) trustworthiness

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What is the purpose of watchdog journalism?

A. gaining attention by stirring up controversy B. criticizing people with whom you disagree C. alerting readers to the newest trends D. guarding the public’s best interests

Communication & Mass Media

SELECT ALL THAT APPLY. A reporter trying to make sense of a new beat would get the most help from consulting ______.

A. marketing materials B. meeting minutes C. lunch receipts D. budget documents

Communication & Mass Media

Articulation errors such as saying "gonna" instead of "going to" can

A. make it difficult for listeners to understand. B. help to make a political speech accessible. C. cause the audience to feel excluded. D. be effective when speaking to the elderly.

Communication & Mass Media