The accounting department should do a marketing audit, since they have access to the data.
Answer the following statement true (T) or false (F)
False
A market audit might be done by a separate department within the company, perhaps by a marketing controller. But to get both expert and objective evaluation, it's probably better to use an outside organization such as a marketing consulting firm.
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The data manipulation language
a. defines the database to the database management system b. transfers data to the buffer area for manipulation c. enables application programs to interact with and manipulate the database d. describes every data element in the database
If a producer's marketing manager wants intermediaries to take over all responsibility for promoting a product, the marketing manager should probably use
A. selective distribution. B. intensive distribution. C. exclusive distribution. D. a vertically integrated distribution system. E. any of these, since every channel member must support a product with promotion.
Plateus Inc., a warehouse club, is considered a channel intermediary because it purchases chocolates from Chocodelight chocolatiers and sells it to customers.
Answer the following statement true (T) or false (F)
Hougham Corporation uses a job-order costing system and has provided the following partially completed T-account summary for the past year.Raw MaterialsBal. 1/115,000Credits?Debits109,000 Bal. 12/3121,000 The cost of raw materials requisitioned for use in production during the year was:
A. $109,000 B. $124,000 C. $145,000 D. $103,000