Brewer Budweiser recently had to pull an ad campaign that seemed to suggest that its beer might make date rape a bit easier by removing "no" from the drinker's vocabulary, just as toy maker Mattel issued a new line of Barbie dolls that more accurately represented real girls' bodies. Both are examples of our ability to

A. identify when content producers are mixing production conventions.
B. have complete control over media.
C. contest culture.
D. confuse beer with toys.


Answer: C

Communication & Mass Media

You might also like to view...

Give an effective example of a well-worded major idea according to the "4 S's."

What will be an ideal response?

Communication & Mass Media

The first step in dealing with a question from the audience is to _______

a. answer the question b. compliment the question c. repeat or clarify the question d. check the response with the questioner

Communication & Mass Media

Of the Big Five personality traits, this one is quickest to develop perceptions of others:

a. high extraversion. b. low agreeableness. c. high conscientiousness. d. low openness.

Communication & Mass Media

According to the Institute for Public Relations, achieving organizational clarity requires which of the following?

a. understanding employee interests and perceptions b. communicating from top to bottom in an organization c. developing a wide, flat organizational hierarchy d. conducting employee surveys on a regular basis

Communication & Mass Media