What are the Major themes that can be addressed in lectures or class discussions?
What will be an ideal response?
? Start-ups and the value (or otherwise) of prior research into future prospects
? Applying the ‘design-plus’ framework
? Using the 5 Ps framework to distinguish loner-term from shorter-term strategies
? Critical factors for medium/long-run viability/sustainability, including first-moving; branding;
investment in and upgrading/enhancing of the revenue-generating business model over time
? Ethical and other issues arising in the shift from entrepreneurial to professional frame of reference
and plc. ownership
? Capabilities needed to run successful enterprises and whether they can be acquired or have to be
developed patiently over time.
? The reasoning behind and wisdom (or otherwise) of DC Thomson’s acquisition
? Possible future strategies for Friends Reunited (FR) as part of DC Thomson.
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