Methods for developing useful decision-making information from large data bases is known as
a. data manipulation
b. data monitoring
c. data base conversion
d. data mining
D
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Under the indirect method, revenues and expenses reported on the income statement are adjusted to reflect the amount of cash received or paid for each item
Indicate whether the statement is true or false
Interviews with industry experts-individuals knowledgeable about the firm and the industry-may help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts?
A) These experts may be found both inside and outside the firm. B) Typically, expert information is obtained by unstructured personal interviews without administering a formal questionnaire. C) It is helpful to prepare a list of topics to be covered during the interview. D) All of the above are true.
Approximately what percentage of all privately owned businesses are owned by women?
A. 10% B. 20% C. 30% D. 40%
The argument for protectionism is that it
A. inhibits the development of domestic industries. B. encourages economic reliance on foreign countries. C. creates opportunities for the outsourcing of domestic jobs. D. creates a more favorable environment for a global economy. E. protects a nation's political security.