Promotion tends to
A. create needs.
B. capitalize on existing needs.
C. be deceptive.
D. increase prices.
E. avoid focusing on people's needs.
Answer: B
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________ represents the cumulative added value of a company's investment in the marketing of a brand over time
A) A brand extension B) Co-branding C) Brand image D) Brand equity E) Brand loyalty
If the net markdowns are excluded from the calculation of the cost-to-retail ratio in the retail inventory method, what is the effect on the cost-to-retail ratio?
A) The denominator of the ratio will be lower, which results in a higher cost-to-retail ratio. B) The denominator of the ratio will be higher, which results in a lower cost-to-retail ratio. C) The numerator of the ratio will be higher, which results in a higher cost-to-retail ratio. D) The numerator of the ratio will be lower, which results in a lower cost-to-retail ratio.
Denver Boot Corporation has been asked to submit a bid on supplying 1,000 pairs of military combat boots to the Armed Forces Training Center. The company's costs per pair of boots are as follows: Direct material $8 Direct labor 6 Variable overhead 3 Variable selling cost (commission) 3 Fixed overhead (allocated) 2 Fixed selling and administrative cost 1 Assuming that there would be no commission
on this potential sale, the lowest price the firm can bid is some price greater than a. $23. b. $20. c. $17. d. $14.
Electronic banking involves _____
a. end-of-month credit statements b. the use of standardized credit systems on a national level c. video-recording systems d. the use of automatic teller machines and the instant processing of retail purchases