A package of Confident razor blades contains a 75 cents-off coupon for Confident Foamy shaving cream. This is an example of a(n) ________ coupon.
A. cross-ruff
B. instant
C. checkout
D. bounce-back
E. rebate
Answer: A
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How might “inaccuracies” creep into our memory?
What will be an ideal response?
The higher the marketing ROI, the less productive the company's marketing and sales strategies
Indicate whether the statement is true or false
The general purpose of the Securities Act of 1933 is:
A) To provide that all relevant information is disclosed to potential purchasers of new issues of securities. B) To provide that relevant information about publicly traded securities is provided to investors at least quarterly. C) To provide potential purchasers of securities with a safety rating system. D) To provide that all securities issued have adequate insurance coverage. E) To allow the issuance of only those securities whose level of risk has been approved by the SEC.
Scenario 1.2Use the following to answer the questions.Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly book a grooming appointment, obedience class, or overnight accommodations for their dog or cat. Paws and Claws has several unexpected services, such as a 600-square-foot swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet "furniture" so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24 hours a day, 365 days
each year so that customers can pick up their pet at any time.The cost for an overnight stay at Paws and Claws averages $50, compared to competing kennels at about $30. The day care costs are $25 for either a dog or cat. The majority of Paws and Claws' competitors don't offer the day care service, and require a two-day minimum for overnight stays. Informal discussions with customers led to the addition of pet day care and 24 hours of operation. Previously, Paws and Claws was more interested in competing based on its prices. ?Refer to Scenario 1.2. Paws and Claws' target market ismost likelyto be which of the following? A. ?The dogs and cats who stay there B. ?Pet owners who go on vacation frequently C. ?Families with small children and several pets D. ?Suburban families with two-income households E. ?Urban professionals who travel often