Crafting a message to generate a specific response from an audience requires the use of what type of information?
A) Practical
B) Factual
C) Concise
D) Clear
E) Persuasive
Answer: D
Explanation: D) Clarifying expectations and responsibilities will generate a specific response from a specific audience, and should clearly state what is expected from them. This is different than a persuasive message that explains the benefits of the desired response.
Learning Obj.: LO 1.2: Explain what it means to communicate as a professional in a business context.
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Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives. This is a description of the company's
A. market segmentation strategy. B. mission statement. C. target market. D. marketing mix. E. action plan.
Which is a flanker brand?
A) the offering of two or more brands in a single marketing offer B) the joint venture of two or more brands into a new product or service C) development of a new brand by a company in a good or service category where it currently has other brands D) a brand with the same name in a different industry
The Tokyo Round led to the establishment of the World Trade Organization
Indicate whether the statement is true or false
Which sentence is expressed correctly?
A) Employers look for candidates who participated in extra-curricular activities while completing their schooling. B) Employers look for candidates who participated in extracurricular activities while completing their schooling. C) Employers look for candidates who participated in extra curricular activities while completing their schooling.