Which of the following is NOT one of the four primary scales of measurement?
A) nominal scales
B) ordinal scales
C) interval scales
D) random scales
E) C and D
D
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An increase in a revenue account may reflect an increase in an asset account
a. True b. False Indicate whether the statement is true or false
Telephone penetration is a serious consideration when doing international marketing research. In Great Britain telephone penetration is only about ________, although cell phone penetration is higher
A) 80% B) 10% C) 40% D) 96%
Nikolas is currently in an age group whose labor force participation rate is projected to increase between now and 2050 according to the U.S. Bureau of Labor Statistics. Given the following choices, how old is Nikolas?
A. 15 B. 27 C. 38 D. 58
The traditional marketing mix is made up of these four main elements, known as the 4Ps:
a. People, Prospect, Presence, Pitch b. Process, Presentation, Perception, Profit c. Product, Price, Promotion, Place d. Package, Passion, Perspective, Personality