What does the successful practitioner do to increase the likelihood of attaining earned media coverage when creating content?

a. address the needs of those they are creating content for
b. meet the needs of the target audience
c. ensure that content is aligned with organizational values
d. create content that is distinctive


a. address the needs of those they are creating content for

Communication & Mass Media

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Which statement is an example of aggressive communication?

a. "I appreciate your interest, but I want to keep this information to myself." b. "You're so rude! Mind your own business." c. "I don't feel comfortable talking about that right now." d. "I guess it's all right to tell you." e. "I really shouldn't tell you, but I suppose it's okay to talk about this."

Communication & Mass Media

The _____ pattern emphasizes one person as the expert in more than half of the areas of mutual communication

A) equality B) balanced spirit C) unbalanced spirit D) monopoly

Communication & Mass Media

______ is learned; ______ is not.

a. Hearing; listening b. Listening; hearing c. Working memory; central executive d. Central executive; working memory

Communication & Mass Media

When introduced to Marlanna, Betty extends her hand and the two engage in a friendly handshake. This is an example of what kind of touch?

a. violation-boundary b. professional-functional c. social-polite d. friendship-warmth e. sexual-arousal

Communication & Mass Media