An assessment of which of the following would be MOST likely to appear in the marketing situation of a marketing plan?
A) the marketing mix
B) the break-even point
C) the cultural environment
D) an implementation schedule
E) the company's mission
C
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Andy will not purchase a computer unless the manufacturer offers a rebate. This is an example of which of the following problems associated with refund and rebate programs?
A) fraud and misredemption B) costs C) paperwork to process the refund or rebate D) diminished effectiveness
Assume you run a correlation analysis and your XL Data Analyst informs you that you have a significant relationship. What can you use to determine how strong the relationship is?
A) the strength coefficient, which ranges from 1 to 10, with 10 being the strongest B) the strength coefficient, which ranges from 1 to 5, with 5 being the strongest C) the size of the correlation coefficient D) the size of the beta E) none of the above; correlation is not measured in terms of strength
Newman Manufacturing underapplied its manufacturing overhead during 2011. Which of the following statements is true regarding the adjustment to clear out the underapplied overhead?
A) Period costs will be increased B) Cost of goods sold will be increased C) Work-in-process will be decreased D) Finished goods will be decreased
Gilligan Corporation was established on February 15, Year 1. Gilligan is authorized to issue 500,000 shares of $6.00 par value common stock. As of December 30, Year 1, Gilligan's stockholders' equity accounts report the following balances: Common stock, $6 par, 500,000 shares authorized 55,000 shares issued and outstanding$330,000 Paid-in capital in excess of par - Common 440,000 $770,000 Retained earnings 1,400,000 Total Stockholders' Equity $2,170,000 On December 31, Year 1, Gilligan decides to issue a 5% stock dividend. At the time of issue, the market price of the stock was $22 per share.How will the issuance of the stock dividend affect the financial statements?
A. Decrease the common stock account by $60,500, increase the retained earnings account by $16,500, and increase the paid-in capital in excess of par-Common B. Decrease the retained earnings account and increase the common stock account by $16,500. C. Decrease the retained earnings account by $60,500, increase the common stock account by $16,500, and increase the paid-in capital in excess of par-Common account by $44,000. D. Increase the dividends account and decrease the cash account by $108,500.